A little background
On top of this, JS supports browsers APIs, which not only enables website basics such as CSS styles (the way a website looks), but utilising auxiliary sources such as webcams, audio devices or controllers.
More so, third party APIs means that developers can integrate popular web services, from social media platforms to payment gateways such as Stripe or PayPal.
For us, it’s all about flexibility. JS’s inherent versatility and speed means that we can not only hook various features and services together easily, but we can do it quickly. A senior programmer will be well-versed in JS, but junior developers can pick it up easily too. This is great for a growing team like ours. A piece of code that say, Tom has worked on, can be handed over to another member of the team with relative ease.
We feel this empowerment is important. If we locked our clients’ CMSs down and asked them to put all requests through our help desk, we’d be swamped with tickets. But more importantly, by giving our clients a degree of control and customisation when it comes to their website, platform or product, we’re allowing these content managers to take ownership of their marketing or brand.
In a traditional setup of years gone by, design requests were often handled by a chain of account managers, designers and developers and back again. As you can imagine, this chews up valuable time, and time that’s often billable.
Beyond the traditional CMS
We don’t need to explain the benefits of a CMS beyond what we’ve already said, but CMSs are changing, and for the better. Services like Contentful, which we’ve been using for a few years, ‘decouple’ the content from the monolithic CMS, separating the rendering from the data layer.
By doing so, content managers can have better control of how their content appears, and where it appears. This rapidly reduces development time when it comes to something which should really be as autonomous as possible. For instance, a news website may want a singular piece of content to appear in multiple places on the site (or even in an application), but for it to be styled in a way that is suitable for its context. Imagine trying to read a 600-word news article on an Apple Watch… it’s not happening.
Away with WordPress?
Whilst we see Contentful as an alternative to WordPress, it won’t always be a replacement. We will always recommend what is best for the project in hand. But as we explore new projects with new clients, we are beginning to see an increased desire for content ownership, and a headless CMS is the perfect solution here.
For our existing WordPress-based clients, we are in the process of upgrading and retooling our systems to allow for present-day and future JS development. By thinking ahead, we are preempting many of the products, features or services that your clients may want to add to their sites.
Wider use of JS also means that we can write cleaner and more efficient code – something that we feel is essential to the way we work. When websites are more economical, they have a lower carbon footprint. And no, that doesn’t mean we can add more pages. But it does mean that we are helping our clients think of their web presence the same way that you’d think about your vehicle’s emissions or your house’s insulation. It all matters, digital or physical.
Staying ahead of the curve
Once upon a time, we just built marketing and brochure websites using WordPress exclusively. We moved away from that exclusivity and over the last few years we’ve broadened not only our tech stack and skillset, but the types of projects that we work on.
Today, we are building platforms, dashboards, front ends, back ends, applications, mobile sites and more. We can only do this by introducing new technology as we discover a need for it.
By doing so, we are in a position to say “yes” to our clients’ brilliant ideas, no matter how bold and brave.
Using the best tools for the job isn’t optional, it’s essential.
Join the team
Would you like to be a part of the team? Check out our careers page to see our tech team vacancies.